Monday, 14 November 2016

Publication Plan

Title: UNDISCOVERED

I have chosen the title 'Undiscovered' as I think that it stands out, and I believe that this is relevant to my genre, as I have chosen to create an indie magazine, I think that this word relates to the indie genre. For the question in my Questionnaire I asked what words people link to the indie genre and they gave answers such as 'different' Which I believe conveys as it suggests the type of music the magazine is focused on is very much so and it states something unknown. Moreover, I believe that this style of font fits perfectly in with the genre as it is plain and simple but effective at the same time, which will grab people’s attention, making them want to read my magazine.

Positioning Statement: Discover your indie!


I have chosen to use this positioning statement as it anchors the genre of the magazine which instantly conveys to the audience what the focus of the contents are. This is also a statement with a tone that is going to attract a wider audience. Also, this is a play on words and it plays against my title, making it link.

Price: £3.99

This is going to be my price as when I did my questionnaire people decided that the most that they would pay was mainly in between £3 and £5 and so i have put the price in between so that I can attract a wider audience and makes it more appealing. 

Distribution: Newsagents, supermarkets, concert venues, music stores, airports, train stations, gig venues.

I will distribute my magazine in these places as i believe my target audience are likely to visit these places and so they are more likely to see my magazine and seeing this will attract and appeal to them which is going to make them want to buy my magazine more. 

Rationale:
The magazines approach will focus on what the fans want to read about such as their favourite artists. This will provide unbiased opinions and give insights into famous indie artists live performances. This type of rationale will attract a wider audience as the content focuses on what the fans want to read about




Style:

The style will be informal at times and formal at times depending on what the article is about. The informal tone keeps it light hearted and pleasurable to read yet it still provides the information needed for the certain article. There will be the even amount of text and images as that is what my target audience decided they would like within my magazine, and neither the text nor image will dominate the magazine, making it look fair.

Regular content:
·        Editors letter
·        Band of the month
·        Q+A with...
·        Quiz
·        Album review
·        New, Upcoming bands
·        Interviews
·        LIVE!

The regular content will consist of these as this is what my target audience decided they would like to see within my magazine and also it will attract a wider audience having a range of the regular articles. By providing these articles, it will attract a wider audience.

Feature content:
·        Catfish go global?!
·        The 10 top indie artists of all time
·        An interview with Wasted Lights
·        Q+A with The Kooks
·        Concert do’s and don’ts
·        Arctic Monkeys are back and better than ever!!
·        Reading and Leeds Fest reviews…
·        Will success terrify Twenty One Pilots?
·        The Wombats- Why Britain has gone silly for the lords of the indie dancefloor
·        Noel returns! But is he really talking to Liam?
·        Sundara Karma Unleashed
·        NEW album specials- Blossoms, Ratboy and more…
·        Arcade fire’s 411 on how to be indies biggest band
·        Inside The Stone Roses secret show
·        Jake Bugg’s most revealing interview YET!
·        On the road with Foals

House Style:
Headlines:  Microsoft Sans Seriff Bold
Cover lines:  Source sans Prolight
Standfirst: Euphemia
Captions: Myriad Pro
Features First paragraph: Drop Capital, Arial Unicode MS, 4 lines deep, first word in capitals
News first paragraph: First word in capitals
Body text: Malgun gothic

Colour Scheme: Black, white and Burgundy 

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